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News

Ferrero to buy cereal maker WK Kellogg for $3.1 billion

Forbes · 6h
Meet The Italian Billionaire Behind Ferrero’s $3.1 Billion Deal For Kellogg
Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially through big acquisitions in the U.S.
The New York Times · 22h
Ferrero to Buy WK Kellogg in Candy-Meets-Cereal Deal
The $3.1 billion acquisition would combine Ferrero, which makes Tic Tacs and Nutella, with the producer of Frosted Flakes and Froot Loops.
The Detroit News · 1d
Michigan's WK Kellogg cereal maker set to be bought by Italian candymaker Ferrero
Michigan's WK Kellogg Co., the cereal giant, is set to be acquired by the Italian candymaker behind Ferrero Rocher in a nearly $3 billion deal, the Wall Street Journal reported Wednesday. A deal with parent Ferrero SpA, the maker of Butterfinger candy bars and Nutella hazelnut spread, could be finalized as soon as this week, according to reports.
6h
Ferrero Puts Snap, Crackle and Pop into Its Earnings With WK Kellogg Acquisition
Ferrero previously bought Nestlé’s US candy biz for $2.8 billion, as well as chocolate-maker Fannie May and RedHots owner ...
Just Food
4h
Ferrero reaches for the cereal bowl
Ferrero has added more products to its basket with an eye-catching move for US cereal business WK Kellogg. Ferrero has once again used M&A to expand into another part of the store – but will it pay ...

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