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Froot Loops, Ferrero and Maker

Ferrero to buy Froot Loops maker for $3.1bn – because who doesn’t want chocolate for breakfast?

Ferrero’s $3.1bn acquisition folds Froot Loops and Frosted Flakes into its candy empire, proving breakfast and dessert are a global business.

· 1d · on MSN

Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

· 1d · on MSN

It’s official: The company behind Nutella is buying the maker of Froot Loops

· 1d

Italy’s Ferrero agrees to buy Kellogg in $3.1-billion deal

Ferrero International SA agreed to acquire WK Kellogg Co. for an enterprise value of $3.1 billion, pushing the Italian family-owned candy business further into the lucrative US market.

· 1d

Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion

· 1d

Ferrero to take over US breakfast cereal giant Kellogg

· 3h

Breakfast cereal sales declined for decades before Kellogg’s sale to Italian company

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase the American...

· 22h

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· 1d

Kellogg shares soar on reports of Ferrero takeover talks

3hon MSN

Breakfast cereal sales declined for decades before Kellogg's sale to Italian company

Concerns about food processing and sugar intake have been factors in dimming some people's enthusiasm for ready-to-eat cereal.

Do Froot Loops taste different without artificial dyes?

With the FDA banning some artificial food dyes, Froot Loops could lose their rainbow. 🌈 We blind taste-tested the U.S. version against two dye-free formulas to find out — does color actually change the flavor?

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Nutella

WK Kellogg

Ferrero SpA