Nvidia is looking to ship more advanced chips to China than its current generation, CEO Jensen Huang said on Wednesday, as he looks to revitalize sales in the world's second-largest economy.

Nvidia CEO Jensen Huang's visit to Beijing involved praising China's tech and EVs, even calling them world-class. This occurred after the U.S. relaxed AI chip sale rules as part of a trade agreement.

The US government is reportedly considering loosening export restrictions, which could allow the tech giants to resume sales of some lower-end AI chips to China. This policy shift comes after April's export ban blocked chips such as Nvidia’s H20 AI accelerator and AMD's MI308.

Nvidia CEO Jensen Huang delivered a rare Mandarin-language keynote at the China International Supply Chain Expo on July 16, appearing in traditional Chinese attire. His presence underscored Nvidia's growing engagement with China's fast-evolving AI landscape.

Jensen Huang, Founder & CEO of Nvidia, delivers a speech at the opening ceremony of the third China International Supply Chain Expo in Beijing, on July 16, 2025. Photo: Chi Jingyi

Huang is now richer than LVMH’s Bernard Arnault ($147.9 billion) and just behind Google co-founder Larry Page ($150.6 billion).

Nvidia Corp.’s Jensen Huang spent months telling everyone what a grave mistake the US was making restricting shipments of artificial intelligence processors to China — with little sign that his argument was swaying anyone.