Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Hotel loyalty programmes have evolved beyond free stays, offering instant cashback, local experiences, and flexible perks.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Seabourn is updating its loyalty program starting October 20, offering faster access to benefits, new member level thresholds, upgraded Wi-Fi and laundry perks and changes to the cruise award ...

Seabourn is enhancing its "Seabourn Club" loyalty program. Launching October 20, and shaped by guest and trade partner ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...