The way the unheralded Cole McConchie has slotted into New Zealand's game plan is an example of how this team makes the most ...

The new campaign puts visitors' unique experiences at the heart of the message. According to chief executive Kevin Bowler, research suggested the country could further increase its appeal as a holiday ...

New Zealand has long sold itself to the world as 100% pure, but in parts of the South Island, that brand promise is being overrun by wilding pines. Wilding pines are swallowing high country basins, ...

Tourism New Zealand has just launched its rejuvenated global brand campaign, bringing the iconic 100% Pure New Zealand to the front and center with a powerful invitation – Find Your 100%. The campaign ...

Under the theme ‘100% Pure New Zealand’, the global campaign will mark the first time the tourist board has direct its advertising at a Chinese audience. The new campaign will use a combination of TV, ...