Virtual worlds for kids are enjoying a growth spurt in interest and advertising. But that begs the question: are kids ready for such a grown-up reality online? At a recent conference on virtual worlds ...

TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can skip. According to a new study by Precise TV and Giraffe Insights, most ...

CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or ...

Google has placed ads for hundreds of brands — including major advertisers such as Kimberly-Clark, General Motors and Procter & Gamble — on “made for kids” YouTube videos that may have triggered ...

The Ad Village promotes positive messages to children, replacing corporate sponsored advertisements. A membership-based AdTech company that disrupts online ads targeting children, replacing harmful ...

In a world where children's digital interaction is integral to their daily lives, the issue of online safety takes center stage. Leaving an indelible mark on this landscape is A Parent Media Co. Inc. ...

WASHINGTON -- In a child's buffet of food commercials, more than 40 percent of the dishes are candy, snacks and fast food. Nowhere to be found: fresh fruit, vegetables, poultry or seafood. For years, ...

Remember the first time you asked your parents for a kid’s meal? The excitement of opening the newest toy, almost outweighing the meal itself? Most adults don’t. But early on as a parent, you ...

This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. This ...

NEW YORK (Reuters Health) - Children are seeing fewer sugary, fatty foods advertised on TV, but unhealthy fare still makes up the bulk of food commercials they see, a new study suggests. What's more, ...