Virtual worlds for kids are enjoying a growth spurt in interest and advertising. But that begs the question: are kids ready for such a grown-up reality online? At a recent conference on virtual worlds ...

TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can skip. According to a new study by Precise TV and Giraffe Insights, most ...

Google has placed ads for hundreds of brands — including major advertisers such as Kimberly-Clark, General Motors and Procter & Gamble — on “made for kids” YouTube videos that may have triggered ...

CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or ...

The Ad Village promotes positive messages to children, replacing corporate sponsored advertisements. A membership-based AdTech company that disrupts online ads targeting children, replacing harmful ...

NORFOLK, Va. - How often are you scrolling on social media and the next thing you know, you're on a company's website shopping or putting stuff on your "wish list?" Adults know better than to fall for ...

This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. This ...

WASHINGTON -- In a child's buffet of food commercials, more than 40 percent of the dishes are candy, snacks and fast food. Nowhere to be found: fresh fruit, vegetables, poultry or seafood. For years, ...

Remember the first time you asked your parents for a kid’s meal? The excitement of opening the newest toy, almost outweighing the meal itself? Most adults don’t. But early on as a parent, you ...

{mosads}She added that food marketing is commonly present in places where children should be “protected, such as schools and sports facilities.” The WHO has reported that on average, one in three ...