ABCS Insights today announced its designation by Vistar Media as an approved measurement partner, reinforcing both companies' commitment to advancing transparency and performance accountability in the ...

The report tracked ad volumes between September 1 and November 7, 2020, covering one month before and the entire election phase, offers a breakdown of party-level spending and media preferences ...

Nov 9 (Reuters) - After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday ...

Political ad archives on both platforms show that the 2020 candidates spent far more money on Facebook spots than Twitter, meanwhile. Trump’s reelection campaign spent $21.2-plus million on Facebook ...

The decision follows an investigation into a campaign ad targeting her opponent at the time, Civil Court Chief Judge Christopher Bruno.

ABCS Insights, a leading ad effectiveness analytics company, today announced its selection as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH) ...