With the advent of smart TVs, and thus, all kinds of services that offer original — and entertaining, get it networks? — content, clever TV ad jingles have become pretty much a thing of the past. Of ...

Do people recognize famous advertising jingles? How well do members of different generations recall different commercial tunes? To find out, Signs.com quizzed 504 consumers of various ages. The study ...

Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd ...

How does advertising turn earworms and odd ditties into hits? You might be surprised at the bops that started as jingles. We're sorry, but something went wrong while ...

If someone asked you to name the sound of Christmas, what would you say? Most people answer one of two things: either the sound of Santa’s 'Ho, Ho, Ho-ing' or the unmistakable jingling of Christmas ...

Ginny Redington Dawes, a songwriter whose compositions included memorable advertising jingles such as the chipper McDonald’s declaration “You, You’re the One” and Coca-Cola’s boast that “Coke Is It,” ...

PRINCETON — Wachusett Mountain Ski Area’s 15 seconds of fame just got a few seconds longer this week as the central Massachusetts ski resort’s famous jingle aired on national television. The ...