The book has one full chapter on developing a proposal, so you can really dig into that if you want. It also has a sample proposal in the appendix. Of course, there's a lot of other material in the ...

How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

Pricing a proposal for a marketing or digital marketing contract is like walking across a tightrope. It’s a balancing act; each factor must be just right to get to the end point - inking a deal with ...