Holiday shopping is shifting as adults buy toys and tweens buy beauty. Age lines are blurring fast, forcing retailers to ...

At first glance, one could be forgiven for thinking that the aim of an Expedia video spot by Hong Kong Secret Tour, shown above, is to attract greying consumers to the travel-booking site. But this is ...

Reported by eMarketer, NOP World surveyed people in North America, Europe and Asia who are mobile phone users and have access to the Internet to determine the type of mobile content people prefer and ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers; and segmentation ultimately provides a basis ...