Annual report reveals resurgence in global intangible value, with top tech companies boasting the largest gains. Register for free to receive our newsletter, view leading trademark professionals in ...
Unlike physical assets such as machinery or real estate, intangible assets lack a physical presence. They include things like brand recognition, customer loyalty, patents, copyrights and business ...
When products are commoditized, manufacturers must compete on services, business models and intangible dimensions of their value proposition. In many cases, intangibles are tie breakers when customers ...