MacRumors last month revealed an upcoming Support Assistant feature in the Apple Support app, and now there is further evidence of it. Apple recently updated its ...

After implementing an AI chatbot in the Apple Support app to help customers a few weeks ago, the company is taking their AI chatbot push a step further. With Asa, Apple retail employees will now be ...

Apple is unique among big tech companies in that it still doesn't have a dedicated generative AI chatbot on its platforms. The company's first attempt at a chatbot is rolling out now in an early ...

The Apple Support app continues to add new features to help customers, with the latest update geared towards physical retail stores. The official Support app from Apple has been updated four different ...

Mac Rumors reported that the Apple Support app is now bringing people the chance to have an idea or a repair cost estimate on their devices, especially if it needs a fix. The feature gives users ...

Apple has updated its Apple Support app with a new feature that allows users to get pricing estimates for specific repairs and service options. Version 4.5 of the Apple Support app allows users to see ...

There are several ways to contact Apple Support via phone or computer. Apple's main customer support phone number is 1-800-275-2273 in the US. You can also contact Apple Support using the Support ...