Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The global augmented reality market size was US$ 16.9 billion in 2021. The global augmented reality market is forecast to grow to US$ 109.4 billion by 2030 by growing at a compound annual growth rate ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

At first glance, the AR Magic T-Shirt appears like any other children’s garment. However, when scanned using a smartphone, ...

Meta said it's shutting down its augmented-reality studio Spark early next year. The feature allows AR developers to make custom effects for apps like Instagram and Facebook. AR effects have become a ...