As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

Evidence from past economic downturns suggests that leaders who quickly assess and then decisively act will best position their company for success. But what are the critical assessments and actions ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Learn how to design a hybrid model for the modern B2B buying journey that balances digital self-service with human guidance.

To help you make the most of your sales conversations, here are ten top tips, from initial planning, building rapport, right through to how to close. Content, Creative & Campaigns, Strategy and ...

Every B2B business needs qualified leads to survive in the competitive market. Without leads, even the best product or service will struggle to achieve growth. Unlike B2C, where impulse purchases are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This guide, based on my experience working with many rapid-growth B2B organizations, ...

Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad. Beyond price, other ...

I don’t know about you but recently I have found myself getting more and more distracted by the latest trends and fads, especially the social media phenomena. My reason for this is that I have been ...

DENVER--(BUSINESS WIRE)--Revenue Accelerator, an international B2B lead generation and outbound sales company, today announced their acquisition by award-winning sales expert Christi Loucks who is now ...