The first-ever iteration of a new variant in the automotive world needs to be good to win over its intended target base, and ...

The all-new 2027 iX3, debuting in the U.S. at Consumer Electronics Show 2026 in Las Vegas, represents BMW’s clean-sheet ...

The BMW iX3 has quite an impressive digital architecture, and the new Mercedes-Benz GLC With EQ Technology sports an interior ...

BMW is preparing a decisive shift in its performance playbook, and the emerging picture suggests that its electric future ...

The launch is one part of Amazon's effort to bring its LLM-powered voice and digital assistant to every device — whether ...

The all-new BMW iX3 electric crossover receives the Amazon Alexa+ Ai Assistant, but also the Heart of Joy system and the YouTube music app ...

After several years’ absence from the Montreal Auto Show, BMW makes a return this year with in tow the new iX3, one of its ...

Late last year, we drove BMW’s new iX3. It’s the first of a series of electric BMWs to use a newly developed platform, known ...

The BMW M division's first high-performance electric sport utility vehicle adopts the trademark M buttons we all know and ...

BMW’s updated Intelligent Personal Assistant uses a generative AI model that understands language and formulates its own responses. Attendees at this month’s Consumer Electronics Show (CES) will be ...

BMW announced its Neue Klasse initiative back in 2021, heralding a revolution in electric and digital automotive performance. Since that time, the brand has spared no expense drumming up hype for its ...

BMW's M division embracing electrification was always going to be controversial with fans, but the new M3 EV is shaping up to ...