Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

For startups, content marketing is one of the best cost-effective marketing strategies. With content marketing, startups can start with little to no marketing budget and produce content that is ...

Do you have an upcoming campaign but feel like your ideas are boring and will not result in business growth? This happens to every marketer. Content marketing is important for attracting and nurturing ...

Why do so many companies fail? One big reason has to do with an unsuccessful content marketing strategy. Without a good one, the likelihood of failure goes way up. The Fast Company Executive Board is ...

A bit of advice before you proceed: If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. But if you’re ready for some ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

To learn more about our editorial approach, explore The Direct Message methodology. In today’s landscape, content marketing remains crowded—and thought leadership is often reduced to a numbers game: ...

What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and ...