It’s always special when a fish breaks the surface to inhale a topwater lure, but when it comes to freshwater bass fishing, it’s also a cultural phenomenon. Since the sport’s earliest days, bass ...

Companies have spawned seemingly every conceivable critter into a topwater bait—from frogs and rodents to flying mammals, birds, and even turtles. While some lures achieve instant notoriety for their ...

Topwater baits are the most exciting way to catch largemouth and smallmouth bass. Find out why you should stock up on poppers, walking baits, ploppers, buzzbaits, and frogs for the best fishing days ...

From classic spoons to muskie-size jerkbaits, these are the pike lures every serious angler needs to maximize their time on the water. Northern pike are some of the most aggressive predators found in ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." No piece of fishing tackle generates more heated debate than the choice of fishing lures. So with the ...