Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Produce, use, reuse – by 2025, we want to design and develop 100 percent of Henkel's packaging so that it can be reused or recycled as completely as possible. 1 This is because we want to continuously ...

Facing rising regulatory pressures and shifting consumer expectations, consumer product brands are accelerating investments in next-generation packaging solutions. From high-performance recycled ...

"Without compromising brand identity." Iconic tequila brand makes game-changing update to its products: 'An excellent example ...

According to a recent study, price, quality and convenience are still consumers’ top buying criteria for products. This comes despite earlier research finding a shift in consumer attitudes was the ...