The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney Not long into ...

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason its controversial is that most of today’s conversations on ...

Ready to design a logo for your startup? Make sure you spend some time carefully thinking about the color scheme. As it turns out, the colors of a company logo are about more than aesthetic ...

Color holds incredible power. It transforms mood, shapes perception, and sometimes even sparks a memory you didn’t know ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. In a study, scientists used a new way of displaying color imagery to push the boundaries of human ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. These brands understand the importance of communicating through ...

Have you ever walked into a restaurant and instantly felt energized or relaxed? It’s not magic — it’s color. The palette you choose for your restaurant’s design can have a powerful effect on your ...

Bold pink: A high-voltage hue to energize and invigorate the senses, as seen in Sephora’s addition of pink to its black-and-white brand communications. Colorama: Bold, bright colors used together, ...