Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

In May, owners of pharmaceutical company Novo Nordisk revealed that more than 25,000 people a week are signing up to use its weight loss drug Wegovy in the U.S. The pharmaceutical is designed to help ...

As FMCG firms move from survival to growth, they are focusing on dual-speed consumers, premium portfolios, and quick commerce ...

Digital technology continues to reshape how individuals in the UK manage money, access entertainment, and make day-to-day purchasing decisions. From the growth of online subscriptions to the rise of ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

As a child of the Great Depression, my father used to keep what he called a “BS account” at the bank. Every month, he contributed money to this savings account and whenever it reached a certain level, ...

‘Procrastination is the thief of time’ wrote Edward Young in his 1742 poem, Night Thoughts. I doubt back then that he was thinking about its application to life in 2015, but never has it been so true.