Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

She didn't have an answer. The deal didn't happen.

For many professionals, business growth no longer stalls because of a lack of ideas. It stalls because of noise. Conflicting ...

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Successful companies leverage competitive advantages in the marketplace to achieve high levels of performance. They either attain overall market leadership by differentiating themselves from ...

Forbes contributors publish independent expert analyses and insights. I write about marketing, branding and business strategy. “If you accept the idea that advantages are temporary, a lot of corporate ...

Discover how Microsoft's economic moat, strong brand, and cloud services ensure its competitive advantage and market ...

The primary goal of human resources is to create and sustain a workforce that meets the business needs, an essential goal for any HR department, regardless of the organization's size. A company's ...

Featuring Andrei Hagiu, Associate Professor of Information Systems at Boston University’s Questrom School of Business and co-author of the HBR article, “When Data Creates Competitive Advantage.” ...

It may sound counterintuitive, but one of the most useful things many executives can learn about their company’s competitive advantage is that they don’t have one — and there’s nothing wrong with ...

Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...