The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

When survival of a country or an organisation is at stake, strategies to deal with a crisis situation are adopted. Composed of strategic planning and strategic thinking, those trying to manage a ...

On November 19, NATO leaders will meet in Lisbon for a formal heads-of-state summit. The dominant issue will be the adoption of NATO’s new Strategic Concept, the first of the new millennium. It comes ...

Businesses need to implement sound strategies to succeed. Those strategies form part of an overall management and business policy that guides the business in connecting with customers, generating ...

WASHINGTON -- The Army's doctrine will change dramatically in the near future as joint leaders develop the operational concept of strategic landpower, Gen. Robert W. Cone said. One change will be a ...

WASHINGTON (Army News Service, Jan. 16, 2014) -- The Army's doctrine will change dramatically in the near future as joint leaders develop the operational concept of Strategic Landpower, said Gen.

This paper addresses strategic risk management as an essential discipline for the sustainability of large corporations in an environment marked by increasing uncertainties and rapid transformations.

ABSTRACT. Recently, an approach for global sustainability, the planetary-boundary approach (PBA), has been proposed, which combines the concept of tipping points with global-scale sustainability ...

The Diplomat author Mercy Kuo regularly engages subject-matter experts, policy practitioners, and strategic thinkers across the globe for their diverse insights into U.S. Asia policy. This ...

This is a special book that can transport you to the inner workings of government institutions and how they can be reformed and repositioned to deliver effective and efficient services. Every person ...