Search marketers analyzing a variety of consumer behaviors to determine whether the person will make a purchase today or in three months may also want to consider the time and the sequence of events ...

Instagram likes may look like small hearts, but they carry real power. When Kylie Jenner launched her Lip Kits, her Instagram ...

NielsenIQ (NIQ) (NYSE: NIQ) today released its Consumer Outlook: Guide to 2026. This annual report is a strategic roadmap for driving growth in a volatile, fast-moving market where caution is the ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Post-purchase is a very unique time to connect with consumers in new ways. Here’s how to make the most of it. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not ...

Global consumer technology and durables market grew 4.6%, generating $403 billion in revenue. IT sales lead growth with 11% increase in revenue driven by replacement cycles. Consumers buy tech & ...

Demand for passenger car and light truck (PLT) tires in the U.S. remains stable, but there are some shifting consumer ...

DUBLIN--(BUSINESS WIRE)--The "Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods" report has been added to ResearchAndMarkets.com's offering. Questionnaire-based survey ...