If the word ice is in the name of a product, getting some ice into an ad is kind of a no-brainer. It’s not something Dentyne Ice has shied away from in the past either. However, the brand’s latest ...

Winter just got bolder with the introduction of Cadbury Adams USA's Dentyne Ice Wild Winter soft chew gum and Dentyne Ice Avalanche Mint pellet gum. Dentyne Ice Wild Winter is the first flavor ...

Cadbury Adams USA representatives will be rewarding students seen carrying Dentyne Fire or Dentyne Ice gum at or near 25 college campuses over a two-week period this month. The “Spot The Intensity” ...

If you’ve taken the subway, been to an airport or passed by a few billboards lately, you’ve probably noticed Dentyne’s latest ad campaign, which launched mid-August of this year. It’s hard to miss.

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