The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidance regarding the use of artificial intelligence for behavioral targeting. The organization's current ...

Mobile advertising and the need to further educate consumers about its services were key issues at the Digital Advertising Alliance’s first summit, held this week in Washington, DC. The DAA has ...

The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of "hashed" -- or encrypted -- phone ...

NEW YORK, June 12, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry's AdChoices program for interest-based ...

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad ...

The ad industry self-regulatory group Digital Advertising Alliance is rolling out a certification program for companies that issue “addressable media identifiers” -- meaning mechanisms to identify and ...

New Guidelines Help Consumers Find Consistent Icon-Based Access to Information and Control for Interest-Based Ads Across CTV Ecosystem "Americans now spend an average of more than two hours a day ...

In perhaps the biggest challenge yet to the legitimacy of the Do Not Track standard-making process, the Digital Advertising Alliance is giving up on efforts to build consensus for a browser-based DNT ...

WebChoices 2.0 Supports Opt-Outs for Emerging Non-Cookie Technologies Used for Targeted Ads; DAA Announces End-of-Year Deadline for Adoption Through the update, the DAA will shift the technology ...