Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...
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How to measure ROI for digital marketing campaigns (and when you shouldn’t)
Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...
A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation, according to data from the Interactive Advertising Bureau (IAB). Thirty percent of ...
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...
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