We continue to see highly creative one-off commercials quickly forgotten, and worse; many people remember the spot but not the brand. In his recent Ad Age article, Superbowl Marketing Has a Real ...

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The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

Aleksei Duriagin, the Creative Director of ASAP Agency & Production, both manages his creative team and generates his own ideas-a highly sought trait by industry experts. By the age of 25, he has ...

Opinions expressed by Entrepreneur contributors are their own. When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really ...

Effective anti-vaping advertisements geared to teens have the greatest impact when they emphasize the adverse consequences and harms of vaping e-cigarettes, use negative imagery, and avoid memes, ...

A few years ago, a fantasy sports league meant meeting with friends in someone’s basement or a sports bar and having fun. Hanging out together, showing off one’s arcane knowledge of sports statistics, ...