Attention is not always a good thing. (Just ask Barbra Streisand.) But attention that is not “good” isn’t automatically “bad,” either, according to Matthew Cottle, ad effectiveness leader at NIQ. This ...

BOSTON--(BUSINESS WIRE)--Affectiva, a pioneer in Emotion AI, proudly announces its latest innovation, a calibration-free eye tracking feature. This groundbreaking advancement eliminates the need for ...

The complex environment where TV advertising resides in terms of a TV schedule and its impact is not getting any easier to qualify. Eye Square, a European-based company using eye-tracking advertising ...

Eye-tracking allows studying aspects that cannot be seen, for example, the thinking processes of a student solving a mathematical problem. Researchers have integrated eye-tracking into education and ...