It’s been a rough few weeks for Facebook — not to mention its shareholders. After going public at $38 per share in May, the social networking titan has lost nearly half its value, wiping out some $50 ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Facebook ads ...

Did you know that the attention of a goldfish is nine seconds? Ours is shorter -- we only have an attention span of eight seconds. So, when it comes to catching the eye of a potential customer, you ...

Running Facebook ads can be challenging, especially when you want higher returns on your ad spend. The good news is that small changes in setup, targeting, and optimisation can make a big difference.