Google has been accelerating the rollout of new Ad Rank thresholds since early May. Some advertisers have reported seeing shifts in AdWords CPCs since then — some minimal, some significant. Here’s a ...

I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means “Google is ...

Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has ...