Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

Performance Max has evolved dramatically since its 2021 launch. If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind. With Google rolling out enhanced ...

Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total ...

Case study highlights how AI-powered content distribution supported qualified lead generation ahead of traditional SEO indexing Virginia Beach, VA – December 18, 2025 – Commonwealth Creative Marketing ...

Marketing stands at an inflection point. Artificial intelligence generates campaign concepts within seconds, tests thousands of variations simultaneously and identifies optimal messaging while ...

Research and analytics company EDO launched Creative Rotation Optimization product that it says can boost campaign performance by up to 20% The product enables advertisers to reallocate in-flight ...

In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad ...

HELSINKI & LONDON--(BUSINESS WIRE)--Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced the acquisition of Ad-Lib.io, the next-generation ...