Build-a-Bear Workshop is firing on all cylinders from a business standpoint. What can it do to drive further success?

Build-A-Bear Workshop has reported record revenue and growth in the past year, even amid economic uncertainty from tariffs and recession fears.

When Sharon Price John became CEO of the beloved Build-A-Bear Workshop in 2013, she stepped into a company in decline. Still, she recognized the enormous fountain of untapped potential. The plush ...

Opinions expressed by Entrepreneur contributors are their own. Stepping into the Build-A-Bear headquarters in St. Louis, Missouri, I was eager to sit down with Sharon Price John, the CEO who has ...

Shares of Build-A-Bear Workshop are up more than 60% since the start of 2025, trading at just under $72 apiece as of Tuesday ...