Twenty years ago, Wendy Belcher, then an editor at the University of California, Los Angeles (UCLA), offered one of the first courses in the United States for journal article writing. The book that ...

Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

With the influx of publications brought on by the pandemic, it’s become more challenging than ever for researchers to attract attention to their work. Understanding which elements of a title will ...