Informative advertising seeks a presentation of product facts in a formal manner, including presenting findings from independent studies and safety assessments, to attract customers and sell a product ...

You've probably seen the National Highway Traffic Safety Administration ads on drunken driving, advising motorists to "drive sober or get pulled over." You may have seen ads from Drop It and Drive, a ...

This paper presents a theory of political competition with campaign contributions and informative political advertising. Policy-motivated parties compete by selecting candidates and interest groups ...

According to an email survey by the Yellow Pages Research Institute that addressed consumers' changed attitudes toward the advertising they consider when making purchase decisions, more than nine out ...