Instagram is one of the best social media platforms on which to build brand awareness and gain a loyal following. However, getting your account found and your posts seen may seem like a truly magical ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more The savviest social marketers aren’t ...

Whether they are B2B or B2C companies, one thing the top brands have in common is that they create an unforgettable customer experience by executing well even in the smallest interactions. Instagram ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Last week, we spotted an early test of Instagram's new profiles for business users. Now, it looks like Instagram is also starting to test analytics features for businesses. New screenshots show the ...

Brands have found Instagram to be a valuable way to interact with audiences and influencers online, and now the platform is about to get even more useful for professional users. As detailed on the ...

Union Metrics, the social analytics platform whose most recent claim to fame was being the first to receive Tumblr’s blessing, is today rolling out a similar service for Instagram, as well as ...

Instagram hopes dollars from the long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagram ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. This should tell you just how important Instagram analytics ...