With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, ...
TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...
Looking to bring order to the Wild West of streaming TV for advertisers, measurement company iSpot.tv said it is rolling out a new set of dedicated streaming metrics. The metrics focus on commercials ...
Interestingly, despite the autumn’s upward trend, November’s haul is the first in 2025 that doesn’t outweigh the ...
AbbVie continues to be top of the TV drug ad spenders as its immunology blockbuster Skyrizi dominates this year’s iSpot roundup. After taking the top spot again last month, the Big Pharma is running ...
GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...
FuboTV, the US sports-first live TV streaming platform, has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory. Leveraging iSpot’s ...
BELLEVUE, Wash. & NEW YORK—Amid ongoing consolidation in the ad measurement and tech sector, iSpot.tv has acquired 605, a measurement and attribution company. The deal brings together two independent ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback