ICSC RECon speaker David Huntoon, president of Intalytics, says that trade area and customer segments, are two of the many key site selection criteria to help drive successful unit performance. LAS ...

Mass marketing makes the same sales pitch to all your potential customers. Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location or other factors ...

The Admissions Committee conducts comprehensive reviews of applicants in alignment with our mission-based admissions criteria including consideration of applicants' academic preparation, professional ...

Branding services remain a core investment for U.S. businesses. According to a 2024 IBISWorld industry report, the U.S. branding consultants industry has continued to expand as companies prioritize ...

Effective site selection criteria are essential for the successful implementation of GDF programme. Establishing site selection criteria and using them as a guidance during the siting process provides ...

The National Lung Screening Trial (NLST) used risk factors for lung cancer (e.g., ≥30 pack-years of smoking and <15 years since quitting) as selection criteria for lung-cancer screening. Use of an ...