The biggest beauty brand in the world is kicking off 2026 with a slate of innovations and a plan to double down on its heroes.

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

NEW YORK, July 21, 2025 /PRNewswire/ -- Following the success of two previous exclusive Walmart launches, L'Oréal Paris Elvive is thrilled to announce the release of its new Glycolic + Gloss ...

While leaning into her natural hair color may have started from a place of necessity, the star says her daughters, Rainey, 34, and Margaret, 29, helped her reach the decision. “During COVID it started ...

The salon industry is evolving. What was once a ritualized, standardized weekly appointment has evolved into a world of personalization, professional expertise, and expanded services that cater to the ...

L’Oréal Paris may be at the top of its game, but it’s entering 2026 in growth mode nonetheless. The brand, which ranks number-one in beauty globally and is owned by the industry’s largest conglomerate ...