LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

Despite it being a couple of weeks into Santa’s annual request for time off, there’s no reason why car nuts who are also fans ...

LEGO has always been a winner with kids ages three to one million. Spaceships, racecars, pirate ships, all bangers. But when the company started licensing intellectual property—and by this point, they ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

LEGO is diving into the world of Minecraft yet again, but this time, it is for the upcoming live-action film. As many fans know, Jack Black has been cast as Steve, which will surely perfect blend of ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Back in January, LEGO officially announced a partnership with BBC Studios that will see sets inspired by the wildly popular animated TV series Bluey come to life for young fans. At the time, they ...