This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my ...

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

Last week, we discussed the new Google AdWords policy where the display URL must match the landing page URL in your ads. Yesterday, Google made the policy official in the Inside AdWords blog post.

If you could bypass the laborious process of doing repetitive search engine optimization work to rank higher in organic search results, would you do it? What if you knew it worked two out of three ...