Over the past year, X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an ...

AI judging, sports betting and global expansion mark the dawn of a new era Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is ...

X Games is getting an extreme overhaul, adding a league and team component, more events, new logos, gambling, fantasy and ...

The X Games has a new look. After 30 years as the undisputed pinnacle of action sports, the iconic brand is shedding its old skin for a fresh, modern ...

In what could become the largest-ever buyout funded by private equity, video game maker Electronic Arts has agreed to be acquired in a deal valued at $55 billion.

On Wednesday, X Games unveiled its new logo, part of a greater rebranding the company hopes will allow it to thrive for another three decades.

X Games revealed a rebrand, including a new logo, identity, and aesthetic designed to reflect its global ambitions and rebellious spirit.

Mississippi State football hopes throwback all-white uniforms and a raucous white-out crowd spark their first SEC win since 2023.