I own a McLaren. No, I don’t have a high-performance sports car in my garage. But I do have one in my digital wallet. My McLaren MSO Genesis Lab #268 digital collectible provides me with opportunities ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Loyalty remains a strategic priority for retailers, but traditional approaches are no longer enough. That is according to the findings of ‘How to Keep Hold of Your Customers,’ a new global study ...

Panera Bread Co.’s year-old customer loyalty program is nearing 10 million members, and more than two-fifths of all café transactions link to the cards, the company’s founder said this week. Ron ...

Incorporating travel insurance into the booking path can offer a deeper understanding of each individual journey. This gives brands the opportunity to create more personalized approaches, potentially ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...

Olo, the leading technology platform purpose-built for restaurants, announced it has completed the acquisition of Spendgo, an industry-proven loyalty and guest engagement platform. Olo Loyalty will ...

The programs and the incentives that come with them will be critical for retailers hoping to attract cash-strapped customers over the next month. By Jordyn Holman and Julie Creswell Chrissy West is ...