The events of 2020 forced retail marketers to take a hard look in the mirror and come to terms with the state of customer relationships and especially brand loyalty. For some, especially those that ...
The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...
All those issues play into the loyalty strategy restaurants are consistently striving to improve — more than half, 68% are aiming to optimize customer data to help build loyalty and 61% are aiming to ...
In 2025, building customer loyalty should be a priority for both startups and well-established enterprises. Rather than focusing all energy and resources on converting new customers, they should also ...
While shoppers rate loyalty toward their primary grocery store quite high (4 out of 5), the reality of their behavior is different, according to results of a collaborative survey of more than 3,000 ...
As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...
Retailers and brands need to rethink their competitive strategies in the wake of sweeping, reciprocal duties as rising trade policies reshape the global retail backdrop. While moving away from ...
Research highlights universal takeaways and regional preferences in consumer loyalty drivers across North America, Middle East–Africa, South America, Europe, and Asia–Pacific. VANCOUVER, British ...
Loyalty programs of some of the world’s most prestigious brands are not just systems that customers use to accumulate points. These loyalty programs also cultivate community and a sense of belonging.
Every B2B merchant understands the importance of strong and enduring customer relationships. It’s estimated that it costs five times more to gain a new customer than to keep one, and loyal returning ...
When it comes to loyalty, many industries might immediately come to mind, but what about health care? Loyalty in health care has been talked about for some time, yet the reality is that the ...
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