During a recent cleaning spree, an old copy of Jack Trout and Al Ries’ iconic Positioning: A Battle for the Mind resurfaced, sparking amazement at the insights within. First published in 1981, the ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min In this edition of The Playbook ...
The future of influence is hard to wrap in a bow but easy to wrap in data. Did you know that 75% of B2B buyers use social media for purchasing advice and almost all consumers now make a purchase ...
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