Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Segmentation is a common strategy used in marketing to break down a large target audience into smaller, more homogenous groups of customers. The benefits of market segmentation allow you to make ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...