Automation is one of the most widespread uses of AI in the office. Help your marketing team focus on creativity and ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

Adverity's The State of Marketing Data Quality 2025 survey found this lack of confidence is not confined to certain markets ...

Discover how predictive and prescriptive analytics, powered by real-time web scraping, are reshaping decision-making in ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

CreatorDB's CEO says he wants to see a "healthy middle class" of content creators. His startup raised money for the first ...

Learning analytics at Saunders College of Business puts students ahead of the competition and in employers’ sights. Both the marketing and management information systems (MIS) classes are up-to-date, ...

Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...

In this edition of Data Spotlight, we examine supply chain and facilities data, the effects of guidance surprises on stocks, ...

In today’s modern world, data drives most major business decisions — including marketing campaigns, new product development, technology automation, pricing strategy and more. The University of Wyoming ...