This is the next phase of digital marketing: aligned, adaptive and built for how consumers actually search, engage and buy.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

I recently got introduced to Alyssa Hitaka at TopTierStartups.com, a new content site rich with startup related news, tips and interviews with startup founders. I was curious what her startup founders ...

Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.

Values-driven, morally compliant marketing programs are essential for maintaining an ethical company culture. It's not enough for a business to assume that a strong personal moral compass is ...

DuoDigital: The Future of Legal Marketing Automation Orlando, United States – December 17, 2025 / DuoDigital / DuoDigital is making significant strides in the realm of law firm marketing by offering ...

The old rules of marketing just won't work on today's young-adult consumer. In the past, you could lean on celebrity endorsements, dramatic campaigns and splashy graphics to woo a young consumer, but ...