Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short. Over the last decade new and welcomed ...

Are you in the process of developing your 2022 customer-focused marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We held leadership strategy ...

Before you can begin creating your foolproof strategy, you need to know first – what is digital marketing? Digital marketing is a type of marketing and advertising that businesses use through online ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

Marketing operations professionals must learn a crucial skill if they want to help push their companies forward: strategic ...

Brand Intervention, a live on-stage “brand showdown” created by Pink Palmetto Media, Florence Creative Marketing, Angled ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...