You’ve seen the shoe, and you know the Swoosh — but chances are you don’t know much about the history of the Nike logo, let alone that a woman was behind the iconic design. The memorable emblem was ...

Los Angeles Lakers legend Kobe Bryant's ninth signature Nike basketball shoe is still available in the 'Perspective' colorway ...

Despite just releasing a six-shoe collaboration as part of its multi-brand "While You Were Sleeping" collection this year, A Ma Maniére has another sneaker project ...

Nike's Web3 community platform .SWOOSH has teamed up with popular online multiplayer game Fortnite to offer a virtual experience that will reward players with digital sneakers. This brings a massive ...

Nike's chief commercial officer Craig Williams will leave the company, while Venkatesh Alagirisamy takes on chief operating ...

Nike's interest in the blockchain extends beyond buying a digital collectibles startup. The apparel maker has introduced ".Swoosh," a blockchain-based platform that will let members collect and ...

Major League Baseball has long resisted the blatant commercialation of its jerseys, but an agreement recently reached with the world's premier shoe brand appears to be taking the league's uniforms in ...

Nike has resurrected a legend. The Tiempo Legend. A boot that once saw Ronaldinho’ s magic back in 2005 is back, as the ...

The Nike coverup continued Wednesday when Under Armour endorser Tom Brady showed up to a news conference with a piece of tape over the swoosh on the left arm of his official team sweat shirt. Nike is ...

Nike has never been shy of pushing the boundaries between sport and style — but with Hollywood Keepers, the Swoosh is putting ...

This morning, Nike introduced Swoosh Track Club, a distance pro network featuring several of the best coaches in the sport and three training hubs. The club will be led by Diljeet Taylor in Utah, ...

It's the 40th anniversary of the Nike Swoosh. Designer Carolyn Davidson talks about creating the symbol when she was a college student. She's happy no one recognizes her: Although her symbol is famous ...